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Deep dive into the world of eCommerce culture and experience with the brand new podcast from Leaf - an upstart tech company working at the forefront of eCommerce performance marketing. We‘re here with honest opinions, thought-provoking guests and expert analysis of the eComm world, from a company dedicated to making a difference and doing things differently.
Episodes
Friday Mar 04, 2022
Friday Mar 04, 2022
It’s Episode 4 of The Leaf Colectivo and we’re joined by a bona fide advertising legend! Brian Jacobs of BJ&A has over 40 years experience in the industry, working at the highest levels of advertising, media and research agencies including Leo Burnett, Carat International, Universal McCann and Millward Brown. From pioneering brand sponsorship on UK television to the dangers of over-reliance on data at the expense of memorable creative content - taking in classic PG Tips ads, the formula for Coca-Cola and the Teletubbies along the way - our conversation with Brian is an unmissable masterclass for any brand builders. Welcome!
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