
246
Downloads
15
Episodes
Deep dive into the world of eCommerce culture and experience with the brand new podcast from Leaf - an upstart tech company working at the forefront of eCommerce performance marketing. We‘re here with honest opinions, thought-provoking guests and expert analysis of the eComm world, from a company dedicated to making a difference and doing things differently.
Episodes

Thursday Apr 24, 2025
The AI Edge: Driving Profit with Zero Party Data | S2 EP9
Thursday Apr 24, 2025
Thursday Apr 24, 2025
In this episode of The Leaf Collectivo, Gilbert sits down with Ben Parr, co-founder of Octane AI, to explore how brands are using AI to drive real profitability not just hype. From guided shopping experiences to zero-party data strategies, they unpack how Octane AI helps eCommerce brands convert smarter and build long-term customer relationships.
If you're navigating the noisy world of AI and want to know what actually moves the needle for your bottom line, this episode is a must-listen.
Learn more about what Leaf do below:

Wednesday Apr 02, 2025
Beyond ROAS: The Real Drivers of Profit | S2 EP8
Wednesday Apr 02, 2025
Wednesday Apr 02, 2025
In this episode of The Leaf Collectivo, Gilbert sits down with Tim Martin-Harvey to uncover the key factors that drive sustainable business success. They dive into the biggest mistakes that eat into margins, the role of pricing strategies, and how businesses can navigate rising costs without sacrificing growth.
Whether you're looking to scale or fine-tune your business model, this conversation is packed with actionable takeaways.
Learn more about what Leaf do below:

Thursday Mar 20, 2025
Secrets to Expanding Your Brand Profitably & Internationally | S2 EP7
Thursday Mar 20, 2025
Thursday Mar 20, 2025
In this episode of The Leaf Collectivo, Gilbert sits down with expansion architect Thomas Parrott to dive deep into eCommerce profitability. From old-school data analysis techniques to navigating the complexities of marketplaces, Thomas shares invaluable insights.
Whether you're growing locally or expanding globally, this conversation is packed with practical advice for brands aiming to get their numbers right.
Learn more about what Leaf do below:

Friday Mar 14, 2025
eCom Profitability in 2025 | S2 EP6
Friday Mar 14, 2025
Friday Mar 14, 2025
This week in The Leaf Collectivo podcast, Gilbert speaks toLaurence Booth-Clibborn, Co-Founder of The Mothership to dive deep into the art of running eCommerce brands profitably.
Laurence shares The Mothership’s journey from starting as an Amazon-focused aggregator to evolving into a multi-channel health and wellness brand powerhouse.
Learn more about what Leaf do below:

Wednesday Mar 05, 2025
Turning Cookie Compliance into Marketing Gold | S2 EP5
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
In this episode, Gilbert sits down with Nikos and Panos, co-founders of Pandectes, the top GDPR compliance app for Shopify stores. They discuss why cookie compliance is more than just a legal checkbox, it's a crucial tool for improving marketing performance, stabilizing data tracking, and future-proofing your store.
Discover how the right compliance setup can protect your business from fines while ensuring accurate data for performance marketing.
Learn more about what Leaf do below:

Tuesday Feb 25, 2025
Growing Your Beauty Brand in 2025 | S2 EP4
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
In this episode of The LEAF Colectivo podcast, we sit down with beauty industry expert Noelle Shine to uncover what it takes to build and scale a successful beauty brand. From founder-led storytelling to omnichannel strategies and international expansion, this conversation is packed with insights for beauty entrepreneurs looking to grow. Tune in now!
Learn more about what Leaf do below:

Thursday Nov 28, 2024
Web Dev and CRO : Mistakes That Kill Performance | S2 EP3
Thursday Nov 28, 2024
Thursday Nov 28, 2024
In this episode, we dive into the hidden pitfalls of web development and Conversion Rate Optimization (CRO) that can sabotage your eCommerce performance. From slow-loading websites and stock management mishaps to SEO-damaging URL changes and app bloat, we uncover the costly mistakes brands often overlook.
Whether you're prepping for peak season or optimizing for long-term growth, this is a must-listen.
Learn more about what Leaf do below:

Tuesday Nov 19, 2024
The Blame Game | S2 EP2
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
In this episode, Gil and Wes tackle one of the most critical performance pitfalls: misaligned relationships between brands and their marketing teams.
Discover how to build stronger partnerships—whether with agencies or in-house teams—for long-term success.
Learn more about what Leaf do below:

Thursday Oct 24, 2024
The Silent Killer of eCommerce Performance | S2 EP1
Thursday Oct 24, 2024
Thursday Oct 24, 2024
Wesley and Gilbert return with an unfiltered deep dive into the ever-changing landscape of eCommerce marketing.
In this episode, they tackle the biggest challenges brands are facing right now: conversion tracking issues, data privacy chaos, and cookie consent nightmares. 🕵️♂️🍪
Learn more about what Leaf do below:

Friday Apr 29, 2022
Meet The Brand: Piglet In Bed - Ambition & Pragmatism In a New Age of Growth
Friday Apr 29, 2022
Friday Apr 29, 2022
Gil and Wes return, and they’ve brought with them one of the most exciting marketers working in eCommerce today! And we mean that literally: Jake Newbould, CMO of British bedding, sleepwear and homewares company Piglet In Bed, was named by The Drum as one of the top 50 world’s most exciting up-and-coming marketers in 2019. He joins us today to discuss all things customer acquisition & retention, successful brand building, how to achieve sustainable, profitable growth in a rapidly changing landscape - and why you need to make best friends with your CFO, right now! Enjoy!